Over the last few weeks, I have been trying something new, lifestyle photography. Lifestyle photos and portraiture aimed at highlighting fashion and quality while creating an aesthetic meant to inspire others. The feedback I have received from these photo shoots have been extremely positive. It has also begun to open additional opportunities.
By doing this I have accidentally stumbled upon a new method for sharing my photography. Lifestyle portrait photography is often used to brand other individuals and companies. These individuals then take these images and post it on their social media platforms. With Negus Obscura tagged in every photo, my work has the potential to reach additional audiences exponentially. This in turn has brought more exposure to my work.
When I first began to post my work seriously on Instagram, I felt its marketing culture and 'rules' restricted artist creativity. A photographer was expected to post only one type of photography in order to maintain and grow an audience. Street photographers could only post street photography. Portrait photographers could only post portraiture. Furthermore, artists were restricted to color tones, layout formats, and subject matter. This is one of the most infuriating aspects of trying to market yourself on social media.
Having companies post my diverse work regularly allows me to circumvent this restriction. I can keep my Instagram feed focused on showing the work I like to produce while having the more commercial work exist simultaneously on other channels. This allows me to break free from Instagram's algorithm. As of now these are all of the images that appear when entering Negus Obscura to Google's search engine.
One of my goals for this year is to continue building a diverse portfolio while utilizing a variety of platforms to distribute my work. Both in digital and print. This is one step towards that goal.